It is the time of year again. The martial arts magazines have told you to do the martial arts in a child day-care centers, summer camps or three circus. Parents of your young student asked how many trips were going their children, and you found out you were competing with the Boys and Girls Club for "Rock Bottom daycare quantities."
Where are you going to get the promotion? If a bus or van? What if there is a car accident? How manythe most demanding parents are waiting to sue you? As a martial arts studio to be able to compete on price, with a non-profit organization that receives government subsidies?
Perhaps your state has very strict laws and day care will not you be caught in the middle between parents and demanding government agencies. If your city zone you differently and assign you as a child day care center?
Perhaps you have a summer camp now, and have vowed never to do it again. What parents areby paying the tuition fees? What is your third party billing agency about this?
Have you ever noticed that the worst paying parents are usually the same people who want everything for nothing? Are you starting to feel more like you are exploited? What parents really see the value in the martial arts, or is it a "cheap day care" for most of them?
Let's face it, child day care services is not why most qualified Black Belt instructors to open a martial arts center, but you need a differentRevenue in order to survive the summer.
There is another way to attract a lot of adults in the class on your slowest night of the week. Let flyers around the waiting area for parents and try a yoga workshop. Some of your regular adult students is a product worth to see yoga classes as well. You could even offer children's yoga class.
Ten years ago, was a great cardio kickboxing move into the martial arts studios. Then fitness centers rose in the act with greatreasonable prices. Yoga, Martial Arts is not a cheap activity. Close with fitness centers left and right, knows the fitness industry, they have cut their own throats to show with reasonable prices and less revenue for them.
Yoga is here to stay and make a nice source of income in a martial arts studio - even if you do a program for adults only.
© Copyright 2007 - Paul Jerard / Aura Publications
0 comments:
Post a Comment