THIS IS NOT WHAT I'm looking for ...
If you are a yoga teacher, you probably will not spend hundreds or thousands of
Hours and dollars, so you have to go and market themselves.
And you are probably not overly upset about the prospect of having to
with advertising campaigns, referral programs are web strategies
and other tools to attract and retain new customers.
It's not your fault. You're not wired for this stuff(at least not by default).
But it is as necessary as brushing your teeth, if you want more control
than a handful of lives. Your talent is in your classroom. Your heart is in the
Service you give, the love you transmit, and the daily doses of truth you
. provide However, in order to serve more people and change
more lives (including your own) you'll need at least a basic
skill set in the art of Ethical Marketing.
But relax, my fellow yogi breathing, andeasy. I promise you it is different
from what one would expect. Marketing is very simple psychology. And if
Dominate you, you strengthen yourself to get more people what they
want out of life.
My intention with this short article is to you a few simple, offer time-saving
Tips for doubling your customer database (or a list of students) ... in less than 30 days.
Confusing intuition with knee-jerk reactions and behaviors
In yoga, wealways on the importance of honoring your intuition.
You might think it would be the same in the economy.
No.
It's not.
In fact, the biggest bit of advice I can give you is proving counter-intuitive
Yoga in your business decisions. I'll explain what I mean.
But first, let's be clear about. Intuition is not doing what feels
"natural". Because what feels "natural" to do what we've always done;
to do what feels easy and seems toMake sense.
STOP.
That's not intuition. This is just the human tendency to behave in the same
Way in which we yesterday and, as our mom and
her mother does not ... because that is exactly what we do. Thinking INSIDE
the field. That does not look beyond our own assumptions and perceptions.
You've got to step back, get some height ... Looking through the eyes of your customers ...
Proactive practice compassion - empathy - and go from this pointPoint.
Here is a good example:
It is the day after the first session with a new customer. (Granted, there is always
takes one or two times to get to know someone, their learning style and other
Preferences.) You are smart enough to know that they are paid the big money
Private lessons because they want a personal experience where
they feel safe and supported.
They hope it with your delivery, to hear your gentle but confident
Advice,and your ultra-clear instructions. I know what you think ...
You do not want to be pushy and you do not want to stir
everything in case they are by chance, remember the 1 or 2
Things they want, would you have done differently.
So ... You suspect that it is best not to call them and see just how they
next week with you before the scheduled time and hope that everything is sunshine
and kittens.
I'm in this position many times, and I remember reluctantlyto
Contact, for fear that they might express a complaint, and then I would
have to give them their money back or make it up to you in other ways.
It is only natural, or it could be said to feel intuitive in this way and only
Play Dodge the call at all "safe".
Big Mistake! Can you guess why?
I'll tell you.
If they dissatisfied for any reason and you do not get to the bottom
from it and resolve it quickly, you are obliged to put a leak in your boatand start
sink. The truth is, within 24 hours after your "first date" with your customer
It is important that you call that you're thinking of them. Remember
You build a relationship. If you do not keep the conversation going,
You sure miss a tremendous opportunity for your new client is happy
with your service, planning "to do business" with you again, and perhaps
themselves say, others, excited by their plans.
If you look at thingscounter-intuitive, you'll see that it is not so important
that your client understands how you have to learn every detail of what
You and all the hundreds of benefits of yoga. What is important to
them is that they understood by YOU. And the easiest way to
ensure this is to give them a voice.
Pick up the phone (or at least they have an e-mail) and ask them how
they feel about the first meeting.
Perhaps they recalldrinking too much water, if it hurts a little, and
To keep moving. Encourage them to journal about their physical, mental and
emotional processes and feel free to share it with you at any time.
And of course thank them for that you have the privilege to share your passion
Yoga with them. Let them know (if you do indeed feel that way - of course
You need to speak honestly, or let this part), how much courage and
Commitment to apersonal revolution (through yoga) inspired.
Keep it short and sweet. Be clear, direct and compassionate. You are not
seeking their approval, but their open feedback, so that you
Maintaining the highest integrity within the meaning of your side of the business ...
Instruction in a fantastic improvement of living yoga class.
'Cuz you know what happens then? You have to say it easy for them to
the story of their unforgettable yoga experience to alltheir friends.
And so we are well into my next tip lead for you ...
MAKE IT not only simple, but irresistible FOR YOUR CUSTOMERS TO GIVE
TESTIMONIALS TO KNOW THEM ALL
This includes the ability to make a true and exciting story to tell about their yoga
Meetings with you. And guess who is responsible to put it, the frame in
enable them to create this story?
Yep.
Sincerely.
More on that later. For now, be creative,counter-intuitive, and receive feedback
for what it is ... the key to future business.
Here's your future, a massively successful and exciting yoga career.
Warmest Namaste,
Kris
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